Perils of Ban on Chocolate Milk

“When schools ban chocolate milk, we found it usually backfires. On average, milk sales drop by 10%, 29% of white milk gets thrown out, and participation in the school lunch program may also decrease,” said Andrew Hanks, lead author and research associate Cornell’s Dyson School of Applied Economics and Management. “This is probably not what parents wanted to see. A story in Dairy Foods dot com <> tells about the unintended consequences of some well intended changes. The researchers do not get the alternative right. They went on to suggest that schools can simply put the chocolate milk behind white milk and all will be solved. I think Not! Actually changing to healthy chocolate milk is a better idea. We know that chocolate milk without added sugar can still taste great – simply use SugarLike™ sweeteners. Click here to learn more.

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